Samsung Ani Dial
Interactive Dialing UX
Creating interactive dialing UX to transform
the bland dialing screens into an entertaining playground
Although making a phone call was the most frequently used feature in the phone, no company realized the value of enhancing the experience of the screens. For this reason, I initiated a project called ‘AniDial’ in 2005 to bring entertaining interaction when making a phone call. With AniDial, users can now enjoy entertaining interactions like handwritten digits with an
animated feather pen or petals landing on a pond forming the shapes of numbers while making the surface of the water ripple. The top management saw a big opportunity and approved it as a default feature for the flagship models. It immediately hit the markets and contributed to the massive success of Samsung’s flagship mobiles.
CLIENT
TIMELINE
ROLE
CREDIT
Samsung Mobile
Mar 2005 - Feb 2007
Project Lead
Tae Young Kang
J K Seo (GUI)
M H Han (GUI), et at.
OUTCOME
Interactive Dialing Sets (8)
• Ink Pen
• Sticky notes
• Light bulbs
• Starry night
• Flower garden
• Pond
• Leather Burn
• Steel pressing