Overhauling the settings and maintenance UX of
Samsung Galaxy flagship smartphones

Creating smart omnichannel shopping UX to envision the next business opportunities of Samsung 

Building a cohesive user experience across Samsung products for the upcoming IOT Era 

Reimagining the Sainsbury’s home baking experience that helps to build a long-lasting relationship with customers  

Creating an innovative Smartphone interaction that helps users manage a massive amount of content simply

Creating UX design archetype for the first Smartphone platform of Samsung Mobile  

Transforming a pet breeding mobile game into a Smart agent based on the Artificial Intelligence SW  

Creating cutting-edge interactions while fostering a mobile graphics startup to deliver optimal performance   

Creating a location-aware marketing platform

and turning it into a startup business out of Samsung

Revamping Samsung Health UX for a More Interactive and Personalized Health and Wellness Experience 

Creating a Service that fosters the next design talent who can bring innovation with broader context understanding    

Creating an innovative Smartphone interaction that helps users manage a massive amount of content simply

Creating an innovative Smartphone interaction that helps users manage a massive amount of content simply

Establishing the first unified experience across all Samsung mobiles, portable media players, and digital cameras  

Creating an interactive Dialling UX that transforms the bland screens into an entertaining playground    

Leading GUI for more than 80 different mobile devices for the US, China, Korea, and other worldwide mobile carriers