Samsung
UX Identity 2008
Establishing the first unified user experience across all
Samsung mobiles, portable media players and digital cameras
In 2007, Samsung tackled the long-pending issue of UX inconsistency among various Samsung products, in mobile phones, MP3 players, portable media players, and digital cameras. Three task forces - UI, GUI, and Auditory UI - were formed. Leading the GUI TF of seven, I worked both as a creative director to deliver the cutting edge visual style and also
a Project Manager responsible for breaking down the silos among the different business divisions. Against all the odds, we successfully created the very first Samsung UX Archetype with a desirable visual, intriguing interaction and delightful experience, and implemented the first UX identity design system across all Samsung products from 2008.
CLIENT
TIMELINE
ROLE
CREDIT
Samsung Electronics
Feb - Nov 2007
Task Force Lead (GUI)
Creative Director
Project Manager
Tae Young Kang
I W Jong (GUI)
Y S Kim (GUI)
S Y Koo (GUI)
M H Han (GUI)
J A Huh (GUI), et al.
OUTCOME
Samsung UX Design 2008
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Visual Design Proposal & Strategy
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Visual Design System & Principle Guideline
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Icon Metaphor Guideline
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Icon Archetype Design Sets (2D, 2.5D, 3D)
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GUI Design Identity Process
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Design Patents (2)
