Smart
Retail UX
Creating a new Smart Omni-Channel Retail UX that helps to envisions the next business opportunities for Samsung
One of the Samsung Corporate Design Center’s missions is to envision mid- to long-term business opportunities by creating products and service concepts that can create meaningful lifestyle changes. I joined the Smart Shopping project as a UX lead and led the process with the service design methodologies.
Throughout the exploration, we identified the areas that could create reciprocal value among users, retailers, and Samsung. With talented members from design, SW, HW, and business backgrounds, we delivered a comprehensive proposal and inspired the corporation with the experience demo.
TIMELINE
ROLE
OUTCOME
CLIENT
Samsung Electronics
Feb. 2015 - Jan. 2016
UX lead (5)
Demo Exhibition
Working prototypes
Proposal report
Patents
HIGHLIGHTS | RESEARCH
Facilitating
creativity
Leading the design process
I led the multidisciplinary team of fifteen through the research and concept-building process. Since the members lacked user research skills, I trained them while planning and managing the project. I also customized toolkits and facilitated workshops to make sure we put our limited resources to the task of solving the right problem.
HIGHLIGHTS | OFFLINE STORE
Immersive
show window
Attracting the floating population
We created a transparent display solution that maximizes the interest of potential customers outside a shop. It is designed to interact with people's motion and provides a bewitching experience using a solution that offers a holographic effect.
HIGHLIGHTS | OUT-OF-HOME
Shoppable
display
Instant access to online shops
We designed D2D concepts that can transform billboards and shop windows into a point of purchase and developed a working prototype using one of the concepts. It enables effortless access to an online shop without getting annoying notifications.
HIGHLIGHTS | MOBILE
Integrated
wishlist
Instantly save your purchase of interest
We designed simple ways to collect and organize the fragmented wishlist both online and offline. The redesigning of mobile touchpoints and interactions helps users keep the information at the moment of their interest and visit later to make a purchase.
HIGHLIGHTS | STRATEGY REPORT
The comprehensive
proposal
Concept details & value proposition
Key findings, design, technical details, and business values are packaged into the omnichannel shopping experience strategy and delivered to the related teams in the corporation for further development.
PROCESS & METHODOLOGIES
Define
Problems
Define
Missions
Deliver
Solution
Co-create
Diagnose
Optimize
Understand
Discover
Define
Develop
Deliver
Hands-on experience
Context Observation
Domain understanding
User survey
User interview/ Shadowing
User journey mapping
Experts/ Stakeholders interview
Case studies
Crossfield inspiration
Affinity diagramming
Value chain analysis
Co-define workshop
Personae creation
Challenge framing
Design theme setting
Co-creation workshops
Ideation workshops
Scenario building
Competitive analysis
Prototyping iterations
Co-validation
Business modeling
Demo Exhibition
Working prototypes
Strategy report
Patents