Against all odds, including Note7 incident, we were able to achieve positive reactions throughout the updates. Although we loved the changes, we did not expect such a welcome from the market since Touchwiz was constantly criticized by detractors. As we are committed to learning from our mistakes and listening to users, the Samsung Experience UX has become a big turning point for the Galaxy smartphones; while it was once the reason not to buy it, now it is one of the reasons to have it.